Serving children’s culture
for more than half a century…
First formed way back in 1950, Móra, then known as Children’s Publishing House, has been preserving tradition and creating value for more than half a century. The company took its new name in 1957 from the famous children’s author, Ferenc Móra, and was the sole publisher of children’s literature in Hungary for several decades. Móra became a registered company in 1993 and has gone from strength to strength ever since.
250-300 titles and more than half a million copies are published a year. The backlist of more than 2,000 titles includes such recommended and compulsory school readings and classics of Hungarian and world literature as Abigail, The Pál Street Boys, Annie Polka Dots, Winnie-the-Pooh, The Little Prince, Lisa and Lottie, Momo and many many more.
Móra is the proud guardian of the literary works of important and popular Hungarian authors as Éva Janikovszky, István Fekete, Ágnes Bálint, Erzsébet Kertész, Mária Szepes, Katalin Varga, Ervin Lázár, Magda Szabó, which are re-issued and refreshed on a regular basis, alongside new projects from up-and-coming, home-grown writers and illustrators.
We consider the translations of foreign works also very important. Móra is the Hungarian publisher of the works of Richard Scarry, Erich Kästner, Gianni Rodari, Astrid Lindgren as well as many titles by Timothée de Fombelle, Darren Shan, Philip Reeve & Sarah McIntyre, Marcus Sedgwick, Lauren St John, Susie Morgenstern, Christine Nöstlinger, etc.
We often work together with television and film companies publishing books like Belle and Sébastien, Nanny McPhee, Charlotte’s Web, The Beauty and the Beast, The Little Prince, etc. and also have a strong cooperation with theatres in connection with plays based on literary works published by us.
Lately we became an important player on the stage of publishing international licenses such as Asterix, LEGO, Hasbro and Mattel properties, as well.
Móra is also present in the non-fiction field of the book market: we mostly cover history, art, psychology and ethnography but also offer textbooks and teaching aids widely used at school. We are the Hungarian publisher of such important foreign series like Mes premières découvertes of Gallimard Jeunesse, Histoires de tableaux of Hachette Livre, the Chronicles of Thames & Hudson, and many fantastic titles of the Quarto Group.
We are also extremely proud of our books designed for smaller children and concentrating on the development of speech and early reading skills.
Besides children’s and juvenile books we also provide also grown-ups with useful titles in our parenting series called Móra Family Compass. These books cover very important topics such as family relations, ADHD, alternative healing and educational techniques.
Móra, with its professionalism in publishing and book distribution founded the Móra Publishing Group in the last years and invested in other innovative, niche, high quality publishing houses such as Csimota, Cerkabella, Két Egér, BerGer. The portfolio of these energetic and great publishers further enrich the product line of Móra with innovative contemporary readings. We also want to be leaders in digitalization so Móra is also one of the owners of a digital startup, BookR Kids providing readers with a digital children’s book library application, which is getting now international fame, as well.
Besides our mission of providing Hungarian readers with quality contemporary children’s and youth foreign literature, we successfully represent a number of outstanding Hungarian writers abroad. Children’s books by Éva Janikovszky have been recently launched in Russia, Poland, Czech Republic, China and France, and soon her works will also be published in Argentina. Veronika Marék’s picture books are enjoying remarkable success in Asia, while Ervin Lázár, Ottó Kiss, and Krisztina Tóth are also known in many European countries.
We do our best to achieve a healthy balance between traditional and brand new titles. The most important thing for us is quality.
It is therefore no coincidence that Móra is still regarded as the best in the profession in Hungary with a string of awards to its name.